Creating products isn’t always challenging, as the right tools and systems can work together to ensure smooth delivery. However, delivering products that solve real customer problems can be a challenge. Dive into this eBook to explore how Atlassian’s Jira and...
Integration and Workflow
Bridging DevOps and ITSM: Integrating Jira with ServiceNow
Whether building software or supporting employees with the right technology, efficiency and collaboration define success. Enterprises rely on seamless communication between teams to deliver reliable software and maintain top-tier service performance. However, DevOps...
The Total Economic Impact of Atlassian Cloud Enterprise
Making the move to Atlassian Cloud Enterprise is a strategic investment in efficiency, security, and scale. According to a commissioned Forrester Consulting study, organizations that adopted Atlassian Cloud Enterprise achieved measurable business impact. The results...
The Future of Digital Manufacturing: AI, No-Code, and Composable Solutions
Welcome to this SPK and Associates video entitled The Future of Digital Manufacturing: AI, No Code, and Composable Solutions. Manufacturing is really at a turning point between labor challenges, quantity expectations, and the pressure to move faster without...
Why Contextual AI is the Future of Team Collaboration and Efficiency
We’ve all seen the headlines: “AI is the future of work,” “AI will automate all your tasks,” “AI is coming for your job.” However, for teams deep in engineering, product, support, and business operations, the truth is more subdued. Instead of fear-mongering, teams...
How Product Managers Use Jira to Balance Customer Feedback with Roadmap Priorities
Building the right product often comes down to balancing what customers say they want with what your business aims to achieve. Jira helps bridge these competing demands by giving product managers a unified system for prioritizing, planning, and executing work with...
The Developer Experience Playbook: Balancing Velocity, Governance, and Talent Retention
Ensuring your developers have the proper tools and processes to eliminate slowdowns and frustrations can be the difference between a great and a poor developer experience. Discover the importance of developer experience (DX) and how to improve it in this eBook.What...
Jira Product Discovery vs. Aha!: Evaluating Value for Modern Product Managers
Choosing the right platform to manage ideation, roadmapping, and alignment with engineering matters. While there are many, two heavy-hitters in this space are Jira Product Discovery (JPD) from Atlassian and Aha! from the company of the same name. This blog breaks...
Why You Should Consider Upgrading from JSM Standard to JSM Premium or Enterprise
Why Upgrade JSM Standard to Premium? Hi everybody. I'm Michael Roberts, Vice President of Sales and Marketing here at SPK and Associates. And today I want to break down a question that I hear all the time from our clients: is it worth upgrading from JSM Standard to...
Top 5 Practices to Standardize Product Feedback and Prioritization in Jira and Confluence
Every product team's goal is to build features that matter; however, this can be challenging, especially due to modernization. Ideas arrive from customer conversations, sales calls, support tickets, user interviews, Slack threads, and internal brainstorming sessions....
Solving the “Not Enough People or Time” Challenge with Atlassian Tools
Improving Efficiency with the Resources You Have Michael Roberts:Hello everyone. My name is Michael Roberts, Vice President of Sales and Marketing here at SPK and Associates. Welcome to today’s vlog, “Solving the ‘Not Enough People or Time’ Challenge with Atlassian...
Navigating Your Migration from Rally Software to Jira Without Losing Sanity
Migrating from one enterprise tool to another can feel like walking a tightrope over a canyon of potential errors, data loss, and productivity disruptions. For organizations moving from Rally (formerly CA Agile Central) to Jira, this process is particularly nuanced. ...












