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Michael Roberts

Navigating the High Costs of Product Launch Delays

Navigating the High Costs of Product Launch Delays

Delaying a product launch can have significant financial repercussions that extend far beyond the immediate costs.  It is important to understand how these delays can impact an organization. Having this knowledge can transform an organization’s strategic plans and...

Why Jira Works for Every Department in Your Organization

Why Jira Works for Every Department in Your Organization

Jira has come a long way from its roots as a software development tool.  Today, it’s a powerful, flexible platform that enables teams across all business functions—from IT and HR to marketing and finance—to streamline workflows, enhance collaboration, and boost...

Navigating Atlassian Support Channels

Navigating Atlassian Support Channels

When you run into issues with Jira, Confluence, Bitbucket, or other Atlassian products, getting the right support quickly is crucial.  However, many users find themselves frustrated when trying to contact Atlassian support. In other cases, they realize that the answer...

Using Loom for Change Management Communication Across Departments

Using Loom for Change Management Communication Across Departments

Introduction Hello, my name is Michael Roberts, VP of Sales and Marketing here at SPK & Associates. In today's video, I'd like to explore how Loom can transform change management communications across various departments in your organization. The Importance of...

Transforming AI from a Tool to a Trusted Teammate

Transforming AI from a Tool to a Trusted Teammate

It’s no secret that artificial intelligence has evolved far beyond a simple automation tool.  While its capabilities continue to expand, what you choose to do with them can make all the difference. The most effective professionals today don’t just use AI to offload...

Integrating Jira with Azure DevOps for Seamless Operations

Integrating Jira with Azure DevOps for Seamless Operations

In SPK’s over 20 years of experience, we’ve found that efficiency and seamless collaboration are key to helping clients get their products to market quickly. Many organizations find themselves relying on both Atlassian's Jira and/or Microsoft's Azure DevOps to manage...

Maximizing Custom Fields in Jira Cloud with Advanced Tools

Maximizing Custom Fields in Jira Cloud with Advanced Tools

Every organization has unique needs that standard tools may not accommodate. For example, Jira is a powerful tool for project management, but the fields it offers can be limiting. Atlassian provides native custom field capabilities, enabling users to create and...

10 Key Steps to Successful Software Development Using Jira

10 Key Steps to Successful Software Development Using Jira

Jira has become a cornerstone tool for software development teams, providing robust project management capabilities, issue tracking, and seamless collaboration.  However, maximizing its potential requires a structured approach tailored to your team’s goals and...